From telemarketer in Buenos Aires, Argentina to Ecom founder based in Dubai scaling a brand worldwide in 9 years.

And most importantly I've scaled up myself.

Here's what I've learned in almost a decade of failing several businesses, maximizing productivity and also staying fit & healthy.

Growing up in Buenos Aires, Argentina, I found my love for aviation when I had my first glider flight at 14.

The passion was there, but not the cash. So I hustled hard (See Picture), working two jobs in the city center, selling tourist activities and working the phones at Samsung.

On the left of the photo you can see one of my colleagues of that time holding the sign I used to hold too.

I packed my bags for Dubai at 18 (2015), took a job at a clothing brand and started making some serious dough (or at least I considered that... since salaries in Argentina were- ARE terrible).

I saved every penny and, with my girlfriend at the time, jetted off to China, Japan, and Macau for a few months. I spent ALL my savings for this 3 month trip.

It was there, in the heart of Japan, I decided I wanted more freedom. That's when I first heard about the whole digital marketing gig (2016).

Back in Dubai, Apart from not being let to go back to the clothing store job I had a bad football accident and found myself stuck in bed for a month with no income. ZERO.

So, I used that time to learn HTML and CSS from a course I took in Udemy.

Once I was back on my feet (or shortly before), I started making websites for anyone in Dubai who was willing to pay for the hosting.

I used to call them up and say, I noticed you don't have a website, I'll do it for free...

They all would answer "Really?"

And I used to say, you can pay me back by recommending me if you end up liking your website.

During this time, my relationship ended and I had to fend for myself. Going back home wasn't an option. Money was tight, and I ended up living in a tiny maid's room. (2017) See Picture.

This is how the room looked like.

After some tough months, my online marketing skills started to pay off.

I teamed up with four English guys and we began organizing events in Dubai, thanks to a viral Facebook video ad. I handled all the online stuff - bookings, venue connections, you name it.

That event gig with my English partners really boosted my confidence.It led me to jump into a new venture backed by a Saudi investor.

We started off with a baby subscription box, but that didn't exactly fly. Always looking for new opportunities, I put on my 'intra-preneur' mode on and developed our own diaper brand in 2022.

This idea exploded in popularity compared to the original subscription model.

So, we shifted our focus and doubled down on it. Fast forward to now, we're a top 5 diaper brand in the UAE and we've got distributors all over Europe, Africa, and the Middle East.

I Track Myself

Have you ever thought about why humans don't have any indicators to track their lives, while businesses often track performance with dozens of metrics? We often drive through life without any real understanding of our progress. It's like trying to drive a car without a fuel or tire indicators, and of course, No mirrors.

From August 2021 to August 2022, I tracked every single measurable aspect of my life and am currently working on an improved version that makes tracking easier and less time consuming.

I believe that being able to quantify something is essential for improvement. So what rituals have the most impact on your overall productivity/mood/health/sleep/shape?

I feel humans are driving through "life" without any indicator, and to me it's just crazy to live this way.

Why is it normal that you don't remember where you have the PDF of your last blood-test?

What do your good days depend on?

This screenshot only shows 167 days out of the 365.

I'm Suspicious of Fast Pleasure

I suspect anything that promises instant gratification, from fast food to social media, and tend to focus on activities that provide long-term fulfilment. Pleasure and Fulfilment are two different things I disagree with most people on.

That's why I don't smoke, rarely drink, fast 20 hours a day, sleep at 10pm, don't eat gluten or processed meats and foods with sugar, and make sure I'm getting 90% of my vegetables and fruits organic.

Rather than chilling out or listening to music, I choose educational podcasts, boring but nutritional food over junk & delicious options, and exercise instead of Netflix.

I like to live:

Boring but fulfilling.