Create a visual vivid image on their minds with your ads by being very explicit.
Try this concept in your copy and experience an instant increment in your ROAS.
Don't say: become financially successful
Do say: You'll make 2,395$ Extra per week
Don't say: These diapers will work
Do say: You will never have to change another leaky diaper
An example from my brand Kim & Kimmy.
Cashvertising pg. 80