Create a visual vivid image on their minds with your ads by being very explicit.

Try this concept in your copy and experience an instant increment in your ROAS.

Don't say: become financially successful
Do say: You'll make 2,395$ Extra per week

Don't say: These diapers will work
Do say: You will never have to change another leaky diaper

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An example from my brand Kim & Kimmy.

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Cashvertising pg. 80